Society and environment play an important role for Taj Hotels, Palaces and Resorts. The Taj Green Cove Resort, Kovalam has formed a group from amongst their staff who are interested in community development and have a passion in serving the community. Called Community Development Action Group (CDAG), the group on World Environment Day, (June 5), were divided into four teams for various activities.
Two teams geared up for a cleaning act, the beach being the target for cleanliness. They also planted saplings. The other two teams urged people to keep the city green and pamphlets stating the importance of preserving the environment were handed out. MLA George Mezair, who was the guest of honour, planted saplings around the resort's premises. CDAG has also adopted an Anganvadi school at Vellar. They have also tied up with a women's self-help group called Milka Vanitha Sangam at Vellar. The women in the unit are taught how to make snacks and pickles.