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MAKING A DIFFERENCE

SOMA BASU
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NOVEMBER 2011

Selling the joy of giving

He is a salesperson who door-hops in order to be heard. But he doesn’t pester you to buy his product for money. Instead, he sensitises you to give away something

which is dear to you today and of no use tomorrow. K.S.Jeevan sells tea packets door to door, but introduces himself as an “entertainer” whenever he is face-to-face

with students. From films to cricket, science to fiction and real-life incidents, he regales them with anecdotes and jokes to win over the youngsters. Confidence gained, he subtly makes them understand the importance of friendship and relationships, families and ties and how crucial it is to gift things that belong to us.

SOMA BASU

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