While many traditional marathons have been organised in support of various causes in the past, CRY is launching a one of a kind online marathon to spread the message of child rights and garner support for the cause. This campaign gives participants across the globe to participate on a common platform for six weeks, aim for prizes and along the way work for the cause of child rights. To participate, one needs to register and create a personalised profile along with a cause of choice. One then stays ahead in the race by performing activities such as making donations, inviting more participants and simply logging in daily. A few hurdles placed in each individual's path along the way add to the excitement of the campaign, as do the well-known personalities from various fields who will also be supporting the various causes. For details, log onto www.raceforcry.org.