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Juggling roles

BHUMIKA K.
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CHAT Model and actor Aditi Govitrikar is turning film producer now. She tells BHUMIKA K. it is a natural progression

Que sera, seraCould well be Aditi's theme song!Photo: Gopinathan K.
Que sera, seraCould well be Aditi's theme song!Photo: Gopinathan K.

Adoctor, a leggy model with light eyes and a stunning oval face, turns producer, and is busy endorsing a children's milk drink laced with Vitamin D. If you're wondering where Maharashtrian beauty Aditi Govitrikar went after fizzling out of the reality show “Bigg Boss” in 2009, well, ta-da…here she is.

Aditi has just finished acting in the Marathi film “Jai Jai Maharasthra Maza” directed by Sai Paranjpe's son Gautam Joglekar and is also planning to produce a Marathi film on her own. “I've been listening to a lot of scripts. I just felt it was a natural progression for me (turning producer) because I like to create,” said Aditi, still looking fighting-fit. “Marathi is my mother tongue and with a Marathi film it's a small-budget film so there's lesser investment and risk,” she reasons out her debut as producer in the Marathi film world, rather than Hindi.

Aditi was recently in Bangalore for a campaign for Cadbury Bournvita that has launched Mission Nutrition, an initiative to enhance awareness among mothers about Vitamin D. “I'm a worrisome mom, though I'm not an Amy Chua,” says the mother of two — a son aged five and a daughter aged 12. “As a mother and doctor I do have health concerns for my children, though the problem of making my children eat is like that of any other mother's. And you can't imagine how much misinformation there is out there even among educated mothers on nutrition,” she says in her role as brand ambassador.

But what Aditi will be most remembered as is “Mrs. World” — the first Indian to win the title in 2001 when she was about 28 and had already had one child. Of course it must have helped that she had started modelling when she was still pursuing her third year of MBBS, and had won a Gladrags Megamodel title by 1996. She was a ramp model, did television ads, music videos…the works. She's also done films since 1999, but nothing really memorable.

“I always wanted to be a doctor,” recalls Aditi, of how her modelling career got started. “I qualified. In fact I was doing my MD in gynaecology when I dropped out. I finally didn't practise at all! I wanted to model for just a year and get back to that…it was by fluke that I got into modelling. It was an impulsive decision to participate in Gladrags. What's meant to be, does happen,” she philosophises. “As a ramp model, your value increases. When I won the Mrs. World title it helped me — you're well known even in smaller cities.”

But why didn't she stick around in any of these fields too long? “Ramp and television modelling I did do for a long time. Films happened by the way, and I never concentrated on that. I enjoy doing different things…it has enriched me as a person.” She also points out that “Even film stars are hosting events…the lines are blurring.”

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