Jeans for Gen Y

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Trendy jeans for teenagers this autumn-winter

Jeans are an integral part of a teenager's life. Levi Strauss Signature, a brand owned by Levi Strauss & Co and brought to South India by P. S. Apparels is targeting those in the age group 15-22 with its line of jeans. Priced from Rs. 599 onwards, the brand is available at exclusive Levi Strauss Signature outlets and multi-brand outlets.The latest collection for Autumn-Winter 2006 from Levi Strauss Signature offers a range of men's denim trousers, casual pants, woven and knit tops as also women's trousers in denim and knit tops in a range of styles and fits. As a special consumer promotion, a free shirt comes with purchases worth Rs. 995.Levi Strauss Signature reflects the mood of college goers with its line of fun and everyday wear. It captures the "we are what we are" sentiment of the Indian youth.Biker jeans is a new autumn-winter concept, available across all Levi Strauss Signature exclusive outlets in South India. There are special products with functional features that include knee dart with a patch for greater comfort and flexibility during long-distance biking, an inner lining at the centre back region to strengthen the garment and lowered main pockets for easy accessibility while driving.The company outlets are located in the city at Khader Nawaz Khan Road, Anna Salai, Spencer Plaza and Kellys.




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