Imprint of Gujarat

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Shop Sunita Shankar’s Fall/Winter collection draws inspiration from ajrakh

Amethyst hosts  Sunita Shankar’s Fall /Winter 2013 collection that celebrates the craftspeople of Gujarat through a reinterpretation of Kachch Ajrakh in contemporary clothing. The exhibition will be on  till November 27.

Ajrakh, is teamed with dip-dyed coordinates and Kachch Ajrakh is distinguished by the use of traditional block patterns restricted to a four-colour palette — blue, red, black and white. The deep palette is combined with fuschia, crimson and cobalt in a layered, easy and versatile look.

The silhouettes are easy fit and controlled drape. The collection maintains an earthy ethnicity developing a new design while simultaneously drawing on the traditional. Inspired by the rich traditional craft of India, Sunita’s work evokes a sense of culture from where it originates. Her clothes are original contemporary while at the same time pushing forward traditional skills. A graduate of the National Institute of Fashion Technology, Sunita Shankar made her first professional foray in 1994 and launched her own label in 1995. Ever since, she has been retailing her designs in stores across the country and abroad.  She has also been a fashion and textile consultant to the Textile Ministry and a design consultant to C.C.I.C. Her designs have been displayed at the Smithsonian Museum, Museum of the Far East in Sweden and Takashimaya Silk Museum.

Amethyst is on Whites Road, Royapettah .




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