Service centres today are an integral part of the multi-billion dollar automobile industry
The very mention of the word garage brings to mind oil stained walls, greased faces and piles of junk and tools littered all over the floor. But that is no more the case today. The age-old garage concept is replaced by air-conditioned lobbies, well cushioned waiting rooms, piped music, LCDs with remote to keep the customers hooked, neatly dressed technicians and receptionists to tend to your queries. "That's what servicing is all about today. Service is the most important part of the automobile sales industry. A good service centre is the backbone of every showroom," says Avnash of Avnash Auto, dealers for Maruti Udyog Limited (MUL). Launched a few days ago, Avnash Auto has a spanking service centre at Industrial Estate in Kancharapalem to back its sales. With a shop floor area of over 30,000 sft, it is manned by over 60 technicians trained by MUL. Apart from having all the hi-tech facilities mentioned above, it boasts of being automated. The unique feature at the service centre is the digitally operated body puller. Giving details on the body puller, Avnash says, "It is a collision repair system. It is mandatory to install a body puller at every service shop but ours is computerised while the rest are manually operated. The digital operation reduces the minimal error factor to almost zero. With this equipment we can pull any damaged car to shape with 100 per cent accuracy."He also informed that the entire service centre would be wired to CCTV shortly so that every department could be monitored by the general manager or the director. The service centre also has a modern heat process-painting booth which is equipped with a dry sanding system. "There is no need to use water or any liquid to scrub the paint. The entire process is operated in dry format and that gives a top class finish," adds Kamraj, director (works) of Avnash Auto. At the service centre, both the customer lounges are strategically positioned to enable the patrons to view the work in progress. Apart from this, there is also a separate lounge for the drivers. On the showroom, Avnash points out that for the first time customers will have access to the stockyard so that they can make their choice of colour and model. "The stockyard is being built on the second floor of our showroom at Maddilapalem and we will be stocking all the Maruti models that come in over 39 colours and variants under one roof," says Avnash. SUMIT BHATTACHARJEE.