CHAT Making eco-friendly ads is just tokenism, says nature evangelist Vinod Lal Heera Eshwer. It’s time we found working solutions like rainwater harvesting, he tells SRAVASTI DATTA
Have the borewells in your locality dried up? Are you compelled to buy tankers? Nature evangelist Vinod Lal Heera Eshwer has a simple and effective solution: “Collect rain water.” He has proof it works. “I have a sump in my house in which we collected rain water during the monsoons and our dependency on tankers was significantly reduced. Our neighbours, who were initially sceptical of the idea, saw it work and followed the same method. There are people who collect enough water in sumps that last them through the year.”
Rainwater harvesting may seem too technical. The truth is: only the term sounds complicated, the method is simple. “You can collect rain water in bottles and if you are smart and big enough, you can collect it in a sump. You don’t have to depend on the government to supply water or tankers. Besides, we are wholly dependent on ground water, which is hardly being recharged, and there is just so much we can draw from it. We are allowing rain water to go down the drain. All we need to do is to catch it!”
Vinod, creative director at McCann Erickson, has won many national and international awards for his ad campaigns. He soon realised that designing advertisements urging adults to plant trees was just a tip of the iceberg — more had to be done.
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