Everybody wants to look good. Akriti Sachdev has made it her business toensure we do! MADHUMITHA SRINIVASAN
“It’s official! UTV Disney - Akriti Sachdev association :) 2013 marks a new chapter in my life! My YouTube Channel akritisachdev is getting a facelift! Yay! Brand new make-up videos shot with professional videographers! (No more shaky cameras, echoes, cows, background noise etc haha)...” Thus reads a post on Akriti Sachdev’s Facebook page: Mesmereyes Make-up, a brand started by her.
The language and excitement though typical of a 23-year-old, Akriti Sachdev’s achievements in a short span of time and in a field that not many consider “serious enough”, can in no way be called typical! A make-up artist, instructor, fashion blogger and an International Business graduate, Akriti’s schedule is packed! But she is not complaining. “Make-up may seem oh-so-pretty and straightforward, but it’s a tedious job which calls for a lot of patience!” she forewarns.
Talking to NXg , Akriti tells us how she successfully changed track from economics to cosmetics!
How did you get into the make-up field?
While growing up, my older brother influenced me and made me a tomboy! It was only while I was studying in the University of Manchester that I got fascinated by the world of make-up. I was a simple girl who wore nothing more than Kajal and lip gloss. The thought of make-up intimidated me! During my first visit to the MAC store in the UK, I was awe struck by the transformation they had given me in a few easy steps! It was after this experience that my curiosity for make-up grew stronger which led me to join the make-up giant MAC as a Make-up Artist.
Being just 23, what gave you the confidence to take off on your own?
I’ve been brought up in a family filled with entrepreneurs. Graduating with a degree in International Business, Finance and Economics from the University of Manchester boosted my confidence and gave me the green signal towards starting my own company. My first “real” job was while I was studying at University. I worked as a part-time waitress in a fine dining restaurant. I also pursued an internship with a Consultancy firm, was an active member of AIESEC and volunteered at Oxfam — a charity organisation in the UK, while I was pursuing my Business Course. It’s a combination of my exposure in different fields that has moulded me and given me the confidence to start off on my own.
What defines Akriti’s brand of make-up and styling?
Mesmereyes Make-up focuses on enhancing your natural beauty without looking “made up”. My style is more to do with smooth, glowing skin, accentuated, defined eyes with lots of mascara, contoured cheeks and a pop of colour on the lips.
What prompted you to blog and start your own YouTube channel? Aren’t you giving away trade secrets ?
Once I began teaching in Chennai, I received messages from women around India who were curious about make-up. Given the geographical limitation, I realised that social media was the best way forward to expand my reach. It’s the sense of satisfaction that a woman experiences when she looks at herself in a new light that keeps me going. I truly believe that the more you give, the more you get in return.
Tell us about other projects you are involved in at the moment.
Apart from being a Bridal Make-up Artist, I work with Hindustan Unilever as the Beauty Blogger for their website: www.bebeautiful.in. Through Be Beautiful, I got the opportunity to attend the Ponds Femina Miss India Pagent across India and the Lakme Fashion Week. I’ve also recently signed a deal with UTV-Disney who are going to be producing and marketing make-up videos on my own YouTube Channel — akritisachdev, which will be launched shortly.
Advantage or disadvantage of being a youngster in your field…
Advantage: In this new age, it’s all about being young, restless, dynamic and innovative. You don’t have to rely upon traditional methods of doing things. Also, being a youngster, I can relate to people on every level and tweak my marketing strategy accordingly.
Disadvantage: Convincing people that you have a dynamic idea in mind that you want to pursue. Initially, most people didn’t take me seriously because they thought it was a phase I was going through! Once you’re in the market, people may hesitate to consider your services because you don’t have much experience.
Having said that, the advantages outweigh the disadvantages!