CHAT Shailendra Singh talks about the mantras for success
Shailendra Singh, the joint Managing Director of Percept Limited has crafted innumerable advertisements for some of India’s leading brands and is a pioneer in the field of sports marketing, talent management, live music and entertainment and has has a successful run in film production.
He has turned author and his book, F?@k Knows (Rupa, Rs. 195) talks about his experiences in the industry, interspersed with stories of his life. “I think one thing that India lacks is self belief. It is a trait that is vital to make it big in the world today. I feel technology has eroded the creative potential of the country. The invasion of technology has meant that with all information available at the touch of the button, people do not bother to think and analyse. I feel technology must be used only when it is needed, not all the time.”
One of his mantras is to never let an opportunity go, a point which he emphasizes in the book. Growing up in a middle class household in Mumbai, Shailendra dreamt of playing cricket for India. “I did not make the cut and began my professional career as a steward at a hotel in Mumbai. I ensured that I grabbed every opportunity I got and built brands such as the Sunburn festival.”
One of the reasons Shailendra started writing was for a fresh perspective on life following personal tragedies and a heart attack. “I was shocked by all these events that happened in quick succession. I realized that all of us are lucky to wake up breathing every morning. I wanted to create a legacy so that people will remember me. I had never read a book. It was a challenge writing it. I hope that the critics do not tear it apart.”
He bemoans the media coverage on futile events and tragedies. “I hate reading the newspapers in the morning since the news is only about tragedies or futile page three stories. Positive feel good stories are conspicuous by their absence in the media.”
Apart from managing his business commitments, Singh is also planning a book on sex. “I want to have a conversation with the youth about sex. The lack of sex education is partially responsible for many social evils. It is buried as taboo and must be discussed.”