By winning a gold prize, Nano now has something to cheer about
Tata Nano has lately been in the news for all the wrong reasons. First, a faulty combination switch gear resulting in a short circuit and then two brand new Nanos inexplicably catching fire. However, the company has now something to cheer about.
After bagging several awards on the Indian soil, the Nano has won the gold prize in the 2010 Edison Awards. It takes the top honours in the best new product segment under the Transportation category.
Recognised as America's innovation award, the Edison Awards symbolises the persistence and excellence personified by Thomas Alva Edison. They are judged on parameters such as marketplace innovation and success, technological innovation, market structure innovation, societal impact and design innovation.