SWEETS Keep worry at bay with sugar free sweets hitting the market
A re you wary of sweet and sinful indulgence? Or you are willing to shell out extra bucks and goad on a few extra gulab jamuns, laddu, jangiris and cookies this Diwali? Then go for sugar-free sweets this season without bothering about extra calories.
Informs S.Anburajan, The Food Park proprietor: “Concept of sugar-free sweets is three years old in the Temple city. But people do not opt for them thinking it meant for diabetics. Whereas, any health-conscious individual can go for sugar-free sweets”
Does sugar free means without sugar? No, refutes Anburajan. Sugar is mixed and the making process is the same but the sugar used is free from calories. The calories of sugar are separated by a special process by Pune and Mumbai-based companies.
"That is why there is no difference in taste," he confirms, adding, cost of sugar-free raw materials is eight to nine times higher than the normal sugar and it gets reflected in the cost of the product. If One kg of normal ladoo cost Rs.200, the sugar-free variety will cost, Rs.400 per kg.
Though this has marginal profit, Food Park is making it happen this season because it wants to create awareness on sugar-free sweets in Madurai. It has stocked sugar-free laddus, jangiri, badhusha, chandrakala, suriyakala, dry jamun, gulab jamun, soan papdi, rasagulla and halwa. Anburajan feels that sugar-free sweets should be better called ‘low-calorie sugar-free' items as they retain calories of dal and ghee. Though it is low, it has its minimal calories.
The British Bakery has sugar-free cookies in a sugar-free bread basket that comes for Rs.500. "We are selling sugar-free cakes only on orders," says owner V. Balasundaram.
Like normal sweets, sugar-free sweets too have short shelf-life.