Animal Planet presents canines like never before in – ‘Pedigree Dogs Rule’ which will explore global positioning systems for locating lost pets and special acupuncture sessions, dogs have never felt more pampered!
The channel will delve into the multiple behaviours, characteristics, emotions and roles performed by dogs around the world in its new 13-week long programming slot called “Pedigree Dogs Rule”. Sponsored by Mars India, the owners of Pedigree brand of dog food, the programming line-up will include real-life stories centred on dogs, ranging from astonishing medical breakthroughs emanating from dogs lives to arresting convicts based on evidence gathered by dogs.
Balasubramanian, Head of Sales & Marketing - Pet Care, Mars India said, “The programme is an innovative route to reach out to our target audience. Commanding a strong and well-defined target viewer base, Animal Planet is an ideal platform for our brand Pedigree. The programmes will be a treat for dog lovers and owners.” “Pedigree Dogs Rule” will present a whole new dimension of this wonderful animal.
Alongside highlighting the variety of roles performed by dogs, ranging from prison dogs to peace dogs, it will also present their life-saving capabilities and prediction powers. Pedigree Dogs Rule will air on Animal Planet every Tuesday at 9 p.m.