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Castrol launches a nationwide hunt for the most passionate biker

In celebration of its 100th year in India, Castrol has launched the Power1 Passion Hunt ( www.power1hunt.com) for the most passionate biker across India.

The search for India’s ultimate biking fan will cover Pune, Mumbai, Ahmedabad, Delhi, Kolkata, Hyderabad, Chennai and Bangalore and decide participants for the final in Delhi on April 22. The national winner will get a Yamaha R1.

Tests will include assembling a motorcycle, riding a perfect figure of eight and general biking knowledge.

The event was recently flagged off by actor and avid biker John Abraham in Mumbai.

Italian superbike manufacturer Ducati has selected Tata Consultancy Services (TCS) as a technology partner. The new deal will stand to improve Ducati’s customer responses and business efficiency.

Ducati currently sells its bikes in India through the direct import route and is about to open showrooms in Mumbai and New Delhi in the coming months. The company also plans to introduce three international models in India this year.

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