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Food and fame

LAKSHMI KRUPA
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chat London-based Nisha Thomas talks about her food blogs and photography

“Iwas under the impression that no one watched ads these days. I change the channel the moment an ad comes on,” says Nisha Thomas, an Indian food blogger—mykitchenantics.blogspot.in—based in London. It appears that people do watch ads! And, “comments, messages, mails and calls have been pouring in” from friends, bloggers and family members who watched an advertisement she stars in. Meet the new face of Finish dishwasher tablets in the U.K.

“I got an invite to attend a one-day blogger casting event. It was a day of cooking, tasting and meeting fellow bloggers, and while we were socialising, the auditions were going on in another room.” Nisha was asked to talk about herself, her blog, cooking, cleaning, etc, “and the next thing I know, I got a call. I was shortlisted”. “I used to spend a lot of time researching a recipe; would mix and match two or three recipes and then completely forget about it. It used to be a chore to start from scratch when I wanted to try it again. So I decided to start a blog. In May 2009, I posted my first blog entry — a simple beans stir fry — from my tiny London apartment. The picture was horrible and the recipe was not even worth blogging, but I remember being thrilled at my first comment”. Nisha’s blog Look Who’s Cooking Too not only offers readers a fun account of her cooking expeditions, but is also a visual treat — food photos that have been carefully shot and beautifully styled with props and great lighting. “ Although Nisha was a novice who couldn’t make an omelette when she started the blog, today she is proud of the fact that she can make a mean frittata in no time.

LAKSHMI KRUPA

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