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Follow your heart

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Baskar Subramanian traced his journey from his college computer lab to co-founding a successful company. He spoke of how he dropped out of IIT-Mumbai after just three months of classes. The atmosphere there disturbed him as “everything was about marks”. Today, he, along with his bench-mates Vidhya and Srini, runs a company “that tries to change the way advertising happens”. Their idea is to insert local advertisement slides during TV commercial breaks so that local companies can advertise their products. “Be it technology, music, arts…just follow your heart,” he said.

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