Fit for royalty

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BE DAZZLED By the glittering rocks
BE DAZZLED By the glittering rocks

Jewellery at Minawala is large and dramatic — the kind you would want to flaunt

This is indeed no ordinary collection, the exquisitely handcrafted pieces designed to cater to none less than royalty. The exotic display of stunning jewellery at Minawala, explicitly created to “satisfy the most demanding, fascinating and beautiful women” befits a queen.

With a range of designs and inspirations, the cunningly crafted pieces reflect not only a mastery of craftsmanship, but a creativity that can leave one breathless. The sheer glitter and quantum of diamonds and precious stones in each piece make your jaw drop.

Chunky collections

With the jewellery chiefly designed by its director, Shehzad Zaveri, each piece has a history, a source of inspiration influencing its cut and pattern, reflecting its mood. The designs are all dramatic, not shying away from flaunting their own beauty, and drawing your attention through its sheer size and presentation.

You have a range of collections, each portraying a different stream of thought and mood, starting from the LA 1950’s collection to the present Bollywood scene.

The Queen’s Jewel collection sports a necklace that has diamonds set in white and yellow gold with a large rectangle-shaped emerald as a pendant. The necklace is stunning with the baguette cut and lily-cut diamonds enhancing the beauty of the golden fancy diamonds flanking them, and the lone emerald standing out.Matching it in its regal stand is the diamond and emerald bracelet in the Space Odyssey collection, reflecting an out of the world inspiration, literally from the Milky Way.

The Avalanche Collection reflects its name in an avalanche of diamonds set in its bridal necklace. The Magic Rainbow Collection features exquisite bracelets reflecting the dramatic colours of a rainbow. Satisfying the nostalgia of yesteryears is the LA 1950’s collection, flaunting the cut and design of Hollywood in the Fifties.

While the pieces are all equally stunning, vying for attention, a striking factor is the dramatic nature of these designs.To some it may be quite loud, a feature that can deter those with a simpler taste.

Make it big

But to Zaveri, jewellery should always be large with romance and drama woven into it as it competes as well as complements an outfit. “A jewel that is not substantial enough to be noticed is more of an excuse. Each piece of jewellery has its own individuality, a soul that makes a statement, and this is reflected in its design.”

According to him the design of the jewellery should be in tune with the occasion or the kind of crowd it is being worn for. Claiming that every woman wants to be noticed, he adds, “a jewel is bought both for a sense of possession as well as for feeling happy wearing it.”

While his creations reflect these views, his inspiration for the designs can emerge from anywhere. “Anything can be inspiring, ideas come in without barriers though the designs are always executed with an eye on the commercial aspect,” he adds with a chuckle.

However, to satisfy a fairly simpler taste is the Neptis Collection that dwells on the transformation of a young girl into a lady. The designs are delicate and carefree.The store has a full cash back guarantee scheme till June 15 for jewellery purchased during this period.

Minawala is located in the UB City Mall and can be contacted on 41314045.





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