Festive spirit in the air

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FESTIVAL Come Diwali, it is time to splurge on shopping. And the market is more than ready with a plethora of options

KEEP IT LIGHT! A woman lighting decorative lamps Photo: A.M. Faruqui
KEEP IT LIGHT! A woman lighting decorative lamps Photo: A.M. Faruqui

L ike every year the markets are all decked up for this Diwali. There are tempting discounts, offers galore and lots of stuff on offer to suit every pocket. From jewellery, dress material, home décor products, furnishings to gift items and hampers… everything is there.

Gold and diamond continue to be a great hit with buyers. While Nirvana diamond jewellery has brought out its ‘best in diamond' collection, Shree Raj Mahal Jewellers in Karol Bagh has gifts in yellow and white gold like pens, cufflinks, watches and belt buckles. Likewise Cygnus Jewellery has a blissful collection of diamond and gold jewellery this season and Sparkling Hues in its Canary collection has a range of exquisite designer jewels in many shades and hues. Design and jewellery studio, Amrapali offers diyas, ghantis, Ganeshas, Laxmi figurines, agarbatti stands and other mementoes. Nakshatra Diamond jewellery also has come up with its Diwali range as also AZA, the multi-designer stores, with its jewellery pieces like pearl necklaces, gold neck dangler, Swarovski studded gold bracelets, earrings and accessories. Reputed brand Raas by Vandana Kapoor has a line of exquisite jewellery like earrings, cuffs, bracelets and earrings on offer. Jewellery designer Anuradha Chhabra is also out with her ‘Desire' collection of jewels for this Diwali, while White, a premier multi-designer fashion store is showcasing trendy jewellery collection by ST. Erasmus. Another jewellery designer Reena Handa also has brought out an exclusive range of fashion jewellery from the house of Trendy Baubles.

Lladro has a Ganesha Lithophane, a creation handcrafted at the Lladro workshops in Valencia, Spain. Momentz at 9/11, East Patel Nagar has also come out with Ganesh and Lakshmi idols crafted out of 92.5 per cent sterling silver. Prices range from Rs.6000 to 50000. The Rose group presents gems and divinity and the Lord Ganesha deity creations in precious stones. They are available at the Rose Salon at DLF Emporio in Vasant Kunj. Carpet Couture at F-213/A, Lado Sarai has introduced Deity Wall carpets, to give your puja room an instant makeover. Prices begin at Rs.4500.

Tanishq is offering a gold coin with the purchase of its Nebula range of solid 18K gold watches. World leaders in luxury sports watches and chronographs, TAG Heuer, has also launched its Diwali collection of beautiful and timeless watches. Similarly, Swiss fashion watch Swatch, has a new Gents collection of ten trendy models.

Gifts galore

Magnificence, a house of unique handcrafted gifts and packaging has an exclusive collection of t-lights and candle holders while Livtek India, a premier luxury brand firm, has launched its collection of Ogon wallets, Monteverde pens and Filofax organisers. Casa Paradox the luxury interior design store has a special ‘Diwali festive line' in vibrant colours and designs and home décor experts, Onset, have on offer table linen, cushions, curtain and upholstery fabric, etc. Full Circle Bookstores have a wide range of stationery, memorabilia, festive themed books and specially crafted bookmarks.

While ethnic wear label Charming has suit pieces, salwar-kameez to tunic and kurtis for this festive season, fashion brand Mustard has also launched its festive kurtis. Trigger Jeans has unveiled is special collection. There are exciting gifts to be had on purchases from Ritu Wears shops. The collection of Sunil's Study has kurtas and sherwanis in vibrant gold, cream and turquoise. Blues Home, known for luxury interiors, has launched its exclusive Diwali collection.

The flower specialists Ferns N Petals has this year on offer home utility items, exotic gifts and even firecrackers. The online shopping site has a wide range of stuff to offer – like candles, vases, photo frames and a whole range of home décor products. Leading product designer, Mukul Goyal, has on offer a range of classic and royal Eden Candle accessories. Mitashi Edutainment has launched a whole range of DVD players, Boomboxes and entertainment products for kids this Diwali. FILA, the brand, associated with iconic sports legends has unveiled a range of sportwear for men, women, children and athletes. Sony, has also joined the festive mood with its collection of cameras, laptops, handy cams, photo frames and walkmans. And when you buy Transcend USB flash drives, you stand to win some lucky prizes like music players and more. To make the journey of international travellers special Delhi Duty Free Services at T3 at Delhi IGI airport has brought together an assortment of products in gift baskets as a special gifting option for Diwali. The baskets contain chocolates, liquor, confectionery and more.

Gift hampers

Undoubtedly, hampers are the biggest attraction. People just love them – from dry fruits to sweets to chocolates, they come in all shapes and sizes and to suit all budgets. Hotels like New Town Pastry Shop, Park Plaza, Radisson Suites, Courtyard by Marriott (all in Gurgaon) Crowne Plaza Today New Delhi, Okhla and InterContinental Eros, Nehru Place, have also come out with special Diwali gift hampers, consisting mainly of sinful chocolates, goodies, cookies and pastries.

Patchi the world famous chocolatier, has unveiled its exclusive platters with symbols like Om, Swastik, Ganesha and Diya making this collection a perfect mix of traditional and avant garde sensibility. Cocoberry outlets too have special festive offerings. Pepsico has also launched an exciting Diwali festive pack comprising its hot-selling ‘Nimbooz' and three decorated diyas. Likewise Parle Agro, a leading food and beverage company, also has its popular ‘Appy' in attractively designed gift packs. Beauty brands, Iraya, FACES cosmetics, Mary Kary Cosmetics, Body Shop and Turkish Naturelles by Eka India have all lined up their range of beauty products and hampers.

In the midst of all these ‘sales hungama', the street-corner sellers of traditional earthen diya still manage to hold their own, warding off the challenge posed by cheap Chinese twinkling garland lamps.

They work on shoe string budgets, have very slim margin, yet there is a special glow in their faces. They carry on their business – of spreading light and dispelling the all-pervading gloom around us.




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