Well-known Chinese shoe company and Beijing Olympics sponsor, AOKANG, launches store in New Delhi

The other day, one had the rare experience of listening to a speech in Mandarin in New Delhi. But such is the vast untapped potential of our growing market that giant companies from across the world are vying to clothe Indian men and women from head to foot.

After the likes of Reebok, Nike and countless others have set up shops successfully in the Indian market, comes the Chinese company AOKANG offering its range of footwear.

To mark the company’s entry into India, Wang Zhentao, President, AOKANG, addressed the media in Mandarin. An English translation of his speech on the giant screen made everything clear. Unveiling AOKANG’s Formal, Casual and Party collections for men and women Zhentao said, “Indian consumers are very conscious about their footwear. To carry forward the legacy of contemporary styling, we bring to India the latest international designs, meticulously crafted in fine leather’.

After the speeches, followed by a dance performance, a scintillating fashion show was also organised featuring Bollywood actor Priyanshu Chatterjee, seen in Tum Bin. To give an update on this Delhi boy, he will soon be acting in Level Crossing along with actress Shaana Diya. Diya again will soon be seen in the movie Bhootnathopposite Amitabh Bachhan.

Chatterjee walked the ramp along with some prominent Indian models living up to the theme, “Transform Your Lifestyle’. The apparels for the show were provided by Study By Janak.

The designer

The high-end shoes will be designed by Shahid Amir. The range will start at Rs.1800 and will be available at the AOKANG show room at MGF Metropolitan mall, Saket, and also at Reliance Footprints besides leading stores across Delhi, Haryana, Uttar Pradesh and Maharashtra. AOKANG is also the official sponsor for leather goods for Beijing Olympics.

S.M. AAMIR

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