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Feeling home in Italy

CATHERINE RHEA ROY
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SHOPPING Italian furniture giant, Poliform, flaunts a sophistication and class when it comes to designs

Marco Longoni’s thick Italian accent made furniture and filing cabinets sound exciting. The export division manager spoke excitedly as he took us around the 5,000 square feet flagship store of Poliform in India. Modern furniture, production purely in Italy, worldwide distribution, Paris, London, Beijing, Tokyo… the man continued without pause.

The company specialises in living, night, and kitchen areas for houses, but they also deal with side tables, coffee tables, television systems and libraries.

“We are not selling beautiful Italian design alone, it is a journey. Everything needs to be assembled and calls for a lot of technical know-how. The collection is complicated because it is sophisticated,” he says.

In Bangalore, Poliform has found Vishal Bhawnani, managing director of Ventura Interiors. “I needed a partner that not only had the money, but also understood the business, had a team, the skills, maturity and drive for a collection as sophisticated.”

And India is a very important market for Poliform at the moment. “Although our designs are minimalist and cater to a European market, it is not a market that is growing. Asia is our best bet and India is booming — it is growing into a modern environment, they have the money to spend and Indians want a modern lifestyle.”

Poliform boasts a legacy that dates back to 60 years of expertise that allows you to choose between more glass or more gloss. They even have furniture designed by international designers like French designer Jean Marie Massaud or even the Dutch artist, Marcel Wandrer.

While a majority of their designs are from Italian and European designers, the new collaboration with Asian designers is meant to create fusion furniture, or as Marco puts it, exotic furniture. Marco is sure about his target audience. “Poliform has been made for upper class and upper middle class families…” He takes a moment to put it in real terms before he continues, “Poliform is like BMW, Mercedes, or Audi – it’s beautiful and easily recognisable. Me? I drive a Volkswagen Golf,” he laughs in conclusion.

Visit Poliform at No. 144, Infantry Road. Call 9590833777.

CATHERINE RHEA ROY

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