OFFBEAT Star India launches Smaaash, a sports-based entertainment centre

Star India takes the brand beyond television through its association with ‘Smaaash Inspired by Star’.

Smaaash is a sports-based entertainment centre with cricket at its core and stands for active entertainment.

It will provide the audience an opportunity to play cricket live.

The centre is promoted by Shripal Morakhia, and Sachin Tendulkar is also associated with the venture.

Spread over 24,000 sq. ft. at Mumbai’s Kamla Mills Compound in Lower Parel, the centre is being promoted as the largest aspirational, immersive and recreational destination in India.

Smaaash promises to bring an international quality cricket experience, where the players can face off against top cricketers such as Tendulkar, Brett Lee, Anil Kumble and many others in a simulated environment.