Horror shows haven’t always been successful on the small screen. Most advertisers don’t support such shows because of the negativity associated with them. But, producers of such shows blame it on the time of telecast. Also, they feel as the remote in most homes is controlled by kids and women, it is necessary to make it less gory.
Generally, horror tales with a social message attract the audience. Also, when one horror show becomes a hit, many others follow, leading to deterioration of quality.