BigAdda, a part of the Reliance ADA group, has launched an Indian youth networking site bigadda.com.
Some of its features of this youth destination include blogs and scribbles which help users express their opinions, make comments and connect. It also plans to introduce a music vertical for uploading, streaming and sharing of user play lists.
A web instant messenger and wireless interface are also to be introduced soon.
The site has associated with five youth icons to drive their communities online. It will be spearheaded by glamour photographer Atul Kasbekar and singer Shankar Mahadevan. They both will have contests whose winners will get to work with them. It is said the plan is to create a platform to share ideas.