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Designs with a conscience

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INVENTIVE The designs are inspired by nature
INVENTIVE The designs are inspired by nature

Student designers display their creative academic works

“Go green” is the theme. And, the graphic designs are stunning. On display at “Anti Pretty” the annual design exhibition of WLC College India, the designs are inspired from Nature. So, you have floral patterns, plant life, water splashes, butterflies, rain drops and abstract themes, all in the form of graphic art, created by students as part of a competition.

The top three graphics from this contest, conducted by REVA with WLC, will be used to deck the environmental-friendly REVA car. This is just one of the initiatives of what the students call “designing with conscience”.

You will find lots more. There are art works on surfboards, all to convey a message. Students Diana and Sumeena have designed a surfboard with an image of an elephant and the story is “Once upon a time there lived an elephant. The End”. Diana Saldanha has taken brand logos that use animal images as their mascots to send across the message “Be animal conscious”.

First year students Bharath Ganesh, Sumita Nanda and Avinash Mishra take me through the academic works of students done in art, photography, advertising and graphic designs. Sharing space with photographs of ‘junk sculptures’ (created from wires and bulbs) are the photographs of students manipulated in Photoshop giving them a surrealistic feel. Sumita has added images of crows (one of them eating up her image) to get the effect.

In one of the advertisement posters, Gods and goddesses get a modern look and sport a green symbol on their hands to advertise for eco-friendly bags. Avinash uses images of ordinary men imitating Bollywood stars to convey the impact of the programmes of a FM radio channel.

Students have created social campaigns too. The one on “Don’t throw garbage, when you dirty your environment you end up dirtying yourself” has a photograph of a young boy with garbage strewn over his body.

Posters on the anti-plastic campaign equate use of plastic bags to something as dreadful as terrorism, racism, earthquake and illnesses such as cancer. Designs of corporate logos, letter heads and business cards, typography exercises and tabloid design layouts, and collage work all find a place. Shabnam Akhtar, a third year student has created a self portrait and art works based on concepts such as hell and heaven, drawing inspiration from Picasso.

In one of the typography experiments, which Sumita explains as the ‘art of looking sideways’, the students have captured photographs of different objects from vehicles to buildings to represent alphabets. Avinash uses flames to get the shape of alphabets. There is ‘coke art’ where the shape of a coke bottle figures in the art work. Some print advertisement designs follow styles of well-known designers such as Paulascher, Crouwel and David Carson.

On at Alliance Francaise, the exhibition concludes today. It is open for all from 10 a.m. to 7 p.m.

K. JESHI

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