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Designing their finest dream

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Event The grand finale of a reality show on fashion designing organised by Samana Institute of Fashion Technology saw half-a-dozen youngsters vying for top honours

The young rookie designers of fashion apparel were absorbed in making the best of the tools available. Equipped with a scissors, tape measure, pins, machine needles, hand needles, stitch ripper, tailor’s chalk, haberdashery, sewing machine and a flat cutting surface among other things, they went about their job in quite a professional way. The six designers were the finalists vying for top honours in the grand finale of a fashion designing contest organised by the city-based Samana Institute of Fashion Technology (SIFT). The contest was held for final year students and aired in a local television channel in a reality show.

The participants – Joshitha, Praveen, Harini, Valli, Sadaf and Neha – moved their hands deftly with their fingers demonstrating how conversant they were with inserting zippers and sleeves, buttonholes, waistbands, types of stitching, seam types, stretch sewing and so on.

The reality show which started in the first week of November with a batch of 30 students, captured a good number of eyeballs. At the end of each episode, the contestant made a vote appeal and based on 50 per cent public votes and 50 per cent judgement of the faculty from the institute, they were shortlisted.

Making the best of the given half hour time and the hand-woven Mangalagiri, Pochampally and Kalamkari fabrics, they exercised great caution in deciding where to place darts, the tucks and other design elements. Playing with the way a fabric folds and hands on the body can be a fun way to create new fashion designs.

Once done with stitching and accessorising, it was time to showcase their designing skill by draping their patterns on mannequins for public viewing and to enable the panel of judges to give their verdict.

“Unlike in the past when designers from small cities went to metro cities to find placements, designers are now exploring fresh talent in two-tier cities. Established designers in the field find it easy to pick up young talented rookie designers willing to work hard rather than put up with the tantrums of designers from big cities,” says Samana Moosavi, CEO of SIFT.

The panel of judges included Vishesh Nautiyal, Dyputy Director, Weavers’ Service Centre, Vijayawada, R. Janardhan, textile designer, Ministry of Textiles, D. Rambabu, manufacturer of handloom fabric from Cherukupalli, P. Srinivas, manufacturer of Kalamkari fabric from Pedana, Butta Eswar Rao, manufacturer of Mangalagiri cotton from Gudivada and Sindhu, also a Mangalagiri cotton fabric manufacturer.

Jyoshitha emerged winner of the contest while Praveen and Harini stood second and third respectively. The icing on the cake was the surprise announcement of their placements by Samana.

Declaring amidst applause that Joshitha was being absorbed as a senior designer by the SIFT’s own production house, with Neha and Sadaf as assistant designers, she said Praveen had bagged a placement in the garment manufacturing house of Hyderabad-based designer Shravan Ramasamy, Harini was absorbed by Delhi-based Jaitn Kochar and Valli by Sunil Menon of Kerala.

P. Sujatha Varma

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