SEARCH

Contemporary chic

print   ·   T  T  
PICTURE PERFECT Shobha Asar strikes a pose
PICTURE PERFECT Shobha Asar strikes a pose

Shobha Asar brings her fusion brand to the city

Hyderabad's romance with jewellery is well known. Strings of pearls interlaced with jadau pendants as also polki-studded chokers are still in vogue while tourmaline in its designer hues is sought after by the fashionistas. If traditional gold and diamond jewellery brands are making their presence in the city, once the diamond and pearl bazaar, can designer lines be far behind? After successful exhibitions by popular designer jewellery brands at various boutiques, the recent addition to the haute fare is Shobha Asar who brings her predominantly diamond and precious stone set in white and yellow gold label to town. With the who's who of the country, not forgetting the Bollywood stars, for clients, the designer launches her flagship store in the twin cities on Road No 10, Banjara Hills, simultaneously with yet another in Mumbai."We have been coming to Hyderabad in the form of exhibition. Here people believe in traditional culture and new trends much like our fusion jewellery that combines classic and new," says Shobha Asar as she brings necklaces, rings and colour stone based jewellery to the city. The jewellery line stands out for its handmade designs with a little help from CAD/CAM for perfection. Asar recommends chandeliers that are the flavour of the season and turquoise, tourmaline and rubies studded jewellery in white and yellow gold. "We would be bringing different collections here, including the men's collection of cuff links and buttons for kurtas and sherwanis. Today, it is very fashionable to wear sherwanis and the accessories to go with it. Also, women want to shop jewellery for their husbands," says Asar. Drop in at the store for a dekko of some fusion jewellery for the moment.SYEDA FARIDA

More In: METRO PLUS | FEATURES
The Hindu presents the all-new Young World

O
P
E
N

close

Recent Article in METRO PLUS

Change happens top-downOrganisers of the TEDX programme- Sharat Satyanarayana (left) Sartaj Anand, Bharath Narayanan and Charanya Chidambaramphoto: v. sreenivasa murthy

TEDx comes to Bangalore

TEDx Bangalore seeks to be a discovery platform for the city. The event brings together speakers from across India and countries such as Morocco, Lebanon and Bahrain »