In focus It's two-and-half-months since Bol Hyderabad, a campus-based community radio station has hit Hyderabad's airwaves. Now, to scale up its visibility, new shows are in the offing, reports Neeraja Murthy
With a fascination to know what the future has in store for them, many turn to astrology to get predictions. And, ‘Gastrology' would be?? The name is self-explanatory – it is a spoof on astrology. ‘Ringa Ringa' is a not a chartbuster from Arya 2 but a show riding high on the airwaves. ‘Shehar Ke Mashoor Adde' is a roller coaster ride and as you travel in ‘Alibhai's Auto', Shwetha will tell you about ‘apna' Hyderabad in ‘apna' Hyderabadi language! In ‘Woh Kal Iss Pal' you travel back in time to enjoy the old Hindi melodies.
It's two-and-half-months since Bol Hyderabad (90.4 FM), a campus-based community radio station has hit Hyderabad's airwaves and quirky characters have been let out of the box.
At Department of Communication, S.N. School, University of Hyderabad, a ‘radio meeting' is on between the students and Vinod Pavarala, professor of communication and Dean, Sarojini Naidu School of Communication and faculty member Usha Raman. The meeting is to introduce the new programme schedule (which started from November 6) and scale up the radio station's visibility.
“Bol Hyderabad caters to all groups and our aim is to involve the community. We want to plug in the community around and involve them not just as listeners. Let them be part of radio production,” says Vinod Pavarala. He wants Bol Hyderabad to be on the lines of MUST radio, a community-based radio station initiated by Mumbai University. “It's quite interesting to see the way the community has come forward to be part of the radio there. A school teacher brings in some students with her to record a programme. On weekends, an advertising executive transforms into a radio jockey. We want to build that culture here. We want people to take ownership, come, produce and deliver,” he says. Usha Raman says the programming code with a list of don'ts is followed.
We drop in at Bol Hyderabad's recording room during one of its electrifying moments. The boys and girls spread around a table and once the conversation starts, the students cheer ‘bajao' and there is fun all around.
Rajkumar, who hosts ‘Meri Marzi' a request-based music show gushes how he enjoys his newfound celebrity status.
“Thanks to the show, I have met around 1000 students on the campus. Now, they invite me to their birthday parties,” he says with a smile. Srinivas, who is popular for his funny and cheeky takes, is one of the ‘Alarms of Hyderabad' on his morning show. Rajesh and Abhishek say doing the unexpected sometimes has helped them in being a tad more spontaneous. However, the students say it is not just mindless fun as they take up issues too albeit in a smart way. Bol Hyderabad promises to keep you hooked to the radio with more music, local flavour and fun.
Are you ready to go ga ga??
‘We want to plug in the community around and involve them not just as listeners'