At the audio launch of his upcoming film Netru Indru , director Padmamagan recalled how he, after the failure of his first film Ammuvaagiya Naan, struggled to find a producer for his next venture as it revolved around a 7-year-old boy. After spending two frustrating years, he decided to produce and direct Netru Indru , an out-and-out commercial film. He hoped that the money he would earn from films such as Netru Indru could be used to make the meaningful cinema he aspired to.

Netru Indru features Vemal, Richard, Arundhathi and Mano Chitra. Prasanna has made a guest appearance.