American Express has launched The Platinum Club, a premium service aimed at one million strong emerging affluent consumer segment in India. The Club members will automatically receive the new American Express Platinum Credit Card. American Express has partnered with Kingfisher Airlines, The Taj Group of Hotels, and more than 250 boutique establishments including India's leading restaurants and retail stores to offer benefits and privileges for club members. Membership to The Platinum Club is available for a lifetime foundation fee of Rs. 50,000.
On signing up, members will receive a welcome package valued at Rs.70000, which include a Longines watch, two Kingfisher Class round trip tickets and savings to the tune of Rs. 10,000 on any Star Cruise. In addition, Platinum Club members will receive a host of partner benefits and privileges such as direct enrolment into the King Club Gold Tier and access to a special Taj dining programme. These benefits total more than Rs. 90,000 in value.