VIDEO RECORDERS

Sun Direct has launched Sun Direct+, a Standard Definition Digital Video Recorder box with unlimited recording facility that brings the features of pause, record and rewind at no extra cost. Subscribers can now record unlimited television content in standard definition via USB port with the Sun Direct+ which also let customers attach external storage devices like a USB drive and gain full control of their TV viewing through functions like ‘Pause’ live TV, ‘Record’ programmes for later viewing and ‘Rewind’ for reviewing any programme.

FOOTWEAR

Skechers has launched a lifestyle and performance range of footwear for men and women in India. This collection is influenced by the changing lifestyle of the Indian urban class focussed on fitness-related activities. Skechers offers an array of styles to suit all the age groups; the lead products are Go Run (a running shoe ), Go Walk (a walking shoe ) and Go Train (a gym and fitness shoe ) The new range of Skechers shoes is now available in India through large format stores, home grown majors and e-commerce portals such as Myntra.com and Jabong.com.

LIMITED EDITION PENS

Montblanc launches Patron of Art - Pablo Picasso, a limited edition writing instrument, honouring the Spanish painter, draughtsman and sculptor Pablo Picasso. It is available at Montblanc boutiques. Price is available on request.

AIR FRESHENERS

Godrej has launched ‘aer’, a premium air care innovation for cars and homes to be available across major cities in the country. ‘aer’ will be available in three variants – Cool surf blue, Petal crush pink and Fresh lush green. These variants are a blend of sweet-scented essential oils and fragrant solvents resulting in a refreshing experience. In the car freshener segment, aer car fresheners will be available in two formats - dashboard perfume and diffuser. Consumers can place the car perfume bottle on the dashboard or in the cup holder. The diffuser fits easily into the car blower or AC Vent with an on and off button. This button allows consumers to adjust the fragrance according to their individual preference.

In the home care segment, aer will be available in an aerosol format. The diffuser will be priced at Rs.225 with a trial offer, the dashboard perfume at Rs.299 and the aerosol can at Rs.110.

SMART PHONES

Samsung has launched the Windows 8 based Smart devices in the Indian market. The Smart devices launched include the ATIV Smart PC and ATIV Smart PC Pro Series 5 ULTRA Touch, Samsung’s first touch-enabled UltrabookTM, Samsung Series 9 with 15” display and AMD based Series 5 Ultrabook. All these Windows 8 based devices will be available in the Indian market.

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