Wimpy goes Indian with new berger

Biryani is one of the hottest selling items at the Wimpy outlet in Malviya Nagar! Known worldwide for its burgers, Wimpy has decided to go desi to draw in the Indian crowds. And according to Hemant Bahri, Director, Bahri Cuisines, which is responsible for Wimpy franchises in India, it is a trick that is working. "The Indian-ness of the food is a major attraction, especially in an area like Malviya Nagar." So don't be surprised if you see Tak-a-tak aloo burger, or even catch sight of kababs that will soon make their appearance on the menu. "Parents don't always want to eat burgers and pizzas so having such items on the menu helps us draw in families, as we can offer something for everybody," adds Sangeeta Bahri. Wimpy also hopes to cater to the lunch needs of office-goers in the area with this menu. However, the flip side of the Indianisation coin is that almost everything bears a subtle taste of Indian spices. From the burgers to the mustard sauce, everything is spicy! This is Wimpy's second outing in India, and with eight outlets in the Capital and more on their way, they are hoping to give stiff competition to fellow burger chain McDonald's. "We have kept our prices competitive. Our USP is going to be the variety we offer at economical prices and quality, which will be strictly monitored by Wimpy International," says Bahri. And with fast-food restaurants mushrooming in every corner it is going to be a race to the finish line.

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