B ig FM recently announced its Big Chennaiite Awards on the occasion of Madras Day to salute and honour people who have made a difference to society. Actor Prasanna was the chief guest and actor Bharath also present.
Awards will be given for music, dance, sports, theatre, entrepreneurship, and green, social and educational initiatives. During this month-long feature, Big FM will feature an on-air campaign calling for Chennaites to nominate anyone for the title. There will be a grand finale in mid-September.
The awardees will be selected by a jury as well as by votes. The voting mechanism will happen on-air (radio listeners) and across high footfall areas in the city where people can physically cast their votes.