Launch Mills and Boon India announced a model hunt to feature on its upcoming novel

M ills & Boon novels may as well have Indian models on its covers now. The publishing company that specialises in series romance and women's fiction books, is now hunting for Indian models to adorn its covers. Mills & Boon India has launched the hunt under its ‘Friends For Life' campaign in India and will select three male and three female models to feature on its upcoming novel.

The hunt that is entirely run online – Facebook and M&B website – is now live and already drawing a fair amount of interest among boys and girls. Mills & Boon expects a large number of its loyalists to take part in this hunt that has no age bar or beauty restrictions.

To participate in the ‘Friends for Life' model hunt, residents of India can log onto and submit their entries by 31 August 2011. They can also select the kind of indulgence they fancy and M&B will ensure that the best and deserving entry wins.

The hunt is part of Mills & Boon's 2nd season of Friends for Life – an annual nationwide initiative that aims to provide readers a whole year of indulgence in their most preferred interest.

This ranges from the biggest opportunity ever to be an M&B cover model, 52 weeks of fine dining experience, a year filled with shopping or a beauty and fitness package.

Mills & Boon has often been seen as a close friend and companion of women from their early years and through various stages of lives.