Deepika prefers to work within Indo-Western parameters to create her elegant quirky saris
She looks like a model. Deepika S. is not only pretty but also has a firm head on her shoulders. She, however, prefers to work behind the scenes. She would rather have her designs hog the limelight.
Deepika started off pursuing a career in science. But after her B. Sc., she realised that she had a “greater passion for design.” She studied design at the J.D. Institute of Fashion Designing.
“I was more into jewellery designing when I started. Then I got into designing saris for Samyakk. After a while I realised that I could do a lot more on my own and branched off,” says the pretty designer of her workshop on Infantry Road.
She has a few craftsmen who do aari work and she also works with another set of craftsmen who do her printing and dyes. “I prefer to work within the Indo-Western framework. I love Indian ethnic wear. But I also try and bring out a balance between the Indo-Western look. The aim is to provide a more appealing fit and cut that makes the wearer comfortable and yet gives a dash of style,” explains Deepika.
About affordable designer wear, Deepika says: “Fashion has become a necessity. Today people have access to fashion that is available for varied pockets. All you have to do is make the right choice.”
She prefers to work with “only pure fabrics like chiffon, georgettes, crepe and sometimes cottons.” For these she advises dry wash the first time. Deepika does not restrict herself to saris and dresses but is also open to working on home furnishings. Again in this section too you get to see rich and bright silk fabrics with intricate hand work. “I have also tried to revive some traditional crafts. So you will see a lot of kalamkari, zardosi and aari work in my designs.”
Deepika also works on unusual combinations like appliqué work with embroidered leather patch work on her saris or Swarovski with silk gold threads and so on.
Pastels are in and people prefer delicate handwork that makes their clothes look elegant rather than kitschy observes Deepika, who also works with old silk saris, “I study the durability of the material and convert them into salwar suits, ghagra cholis or use them for furnishings.”
Her first solo show begins on July 17 and goes on till July 20 at Safina Plaza from 10 a.m. to 8 p.m. The show will feature 70 hand-crafted saris priced between Rs. 2,500 and 8,000 in simple, elegant designs. Deepika can be contacted on 9886851729.
SHILPA SEBASTIAN R.