Sony Ericsson and MTV have launched “Roadies Battleground” on computer screens. Just like Roadies 5.0, participants now can experience the Roadies journey online and get ready for the most nasty and down right crazy challenges. Participants will have to clear various levels to stay in the game.
Online voting will be used to retain or vote out a participant from the contest through a voting process, accessible to the 13 million consumers on Orkut in India. To participate, become a member of the Roadies community on Orkut, and add the Roadies interactive application called the Sony Ericsson MTV Roadies Battlegroundand found on the Orkut application directory to their profile.
Once this is added, the participant can access the Roadies application on his/her Orkut profile page.
This enables the participants to interact with the MTV team and other community members. The contest will go on for eight weeks on Orkut. Log on to orkut.com/mtvroadies to participate.