Art becomes complete in itself only if it delights and instructs. And cinema is no exception. The platform of collective consciousness laid by cinema makes it the best-suited mass medium to disseminate a message. This sugarcoated pill will serve a utilitarian purpose, only when it effectively arouses the masses emotionally and intellectually. The tremendous power of cinema can simultaneously gratify aesthetic senses and sensitise social causes. If a still photograph of a desperate girl running in nudity could bring the Second World War to a halt, then a two and a half hour talkie, with its vibrant colours and pulsating music could work immense social wonders. For instance, the Tamil film "Ghajini" effectively portrayed the evil of child trafficking. Cinema is a means to a better end. P. Karthika Devi
English lecturer
Ethiraj College

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