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Animated adventures

Nita Sathyendran
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Chatline P. Jayakumar, CEO of Toonz Animation India, is in tune with the times, finds Nita Sathyendran

LOTS TO LOOK FOR P. Jayakumar Photo: S. Mahinsha
LOTS TO LOOK FOR P. Jayakumar Photo: S. Mahinsha

Life at Toonz Animation India, headquartered at Technopark in the city, seems to be as colourful as a storybook. Everywhere you look inside the state-of-the-art animation studio, there are bright spaces and huge framed posters of well-loved animation films. There are life-like cut outs of young Hanuman and Tenali Raman, some of the popular animation characters created by the firm. There are beautifully illustrated caricatures, drawings and storyboards of past and present projects, especially Toonz’ latest home-grown animation tale, Swami Ayyappan , a biopic of Lord Ayyappa of Sabarimala, which is set to release in early 2013, all tacked onto every available surface… Here dozens of young creative artists, animators, scriptwriters, prop designers, and so on give free rein to their creativity using cutting edge technology, and, in the process, they take Indian animation into new adventures and hitherto uncharted territory. Leading the merry band from the front is P. Jayakumar, the company’s chief executive officer (CEO).

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