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Serpentine queue People waiting to enter The Hindu Metroplus Lifestyle Show in 2006.
Serpentine queue People waiting to enter The Hindu Metroplus Lifestyle Show in 2006.

Which is going to be bigger, better, grander and a different experience, write SOMA BASU and S.S. KAVITHA

The stage is set. It is returning with an even greater bang - the second edition of The Hindu-Metroplus Life Style show, which gets underway from July 26 in the city.Those who missed the maiden show last July and those who partook in the classy shopping and couldn’t wait longer for a replay, here is the opportunity once again.

Redefining

Under one roof, visitors will get everything on their wish list. With an increased number of participants and stalls spread over a larger area and duration this time round, it promises an overwhelmingly impressive range of state-of-the-art products that redefine modern day lifestyle. Call it by any name -- an extravagant mela, a grand shopping festival or an air conditioned shopping mall -- the comprehensive one-stop lifestyle show is a perfectly timed appetizer during the month of Aadi.

If last year’s success decimated the myth that the conservative Temple City is low on materialism, this year’s fair too is riding high on expectation and enthusiasm. It has been proved beyond doubt that people have moved beyond simple colour TVs, refrigerators, water filters, double-burner gas stoves and exhaust fans. Willing and eager shoppers now dig deeper for plasma screens, four-hobs burners and electric chimneys, reverse osmosis filters and new age new room concepts.

Big business

Last year’s Lifestyle show did big business not only with the locals but visitors from as far as Kanyakumari, Nagercoil, Thoothukudi, Rameswaram and Tiruchi. On a single Sunday, 10,000 visitors gatecrashed at the venue -- the Tamukkam Grounds -- which other wise brought more than 40,000 people during the four day exhibition.The ten rupee ticket which was meant to filter crowd did not shorten the winding queues in any way.

Keeping last year’s response in mind, the organisers this year have doubled the ticket rate to Rs.20 per head and also the exhibition will run for five days. It starts almost mid-week on coming Thursday and runs till Monday (July 30) as the organisers hope to provide another chance for the willing and eager shoppers who happen to miss it on an over-crowded Sunday.

Undoubtedly, this mother of all shows has become a prominent annual event in the social calendar of every city (Madurai, Kochi, Vijayawada, Delhi, Hyderabad, Coimbatore and Bangalore) where it has stepped in ever since taking off in Chennai in 2004.

The Lifestyle show descends with the best band of premium and branded products ranging from automobiles to consumer electronics, home appliances, cosmetics to health equipment, dress materials to jewellery, sleek and stylish furniture and elegant furnishings, bathroom and kitchen accessories and other luxurious home needs, arts and handicrafts, computers and other IT products. Displaying the best product both in terms of variety and quality gives the manufacturers and retailers a chance to showcase their latest products and get closer to customers.

It also proves to be a good evaluation ground for the brands focusing on bringing the best and complete lifestyle buys. This year the Metroplus Lifestyle show will witness participation of 150 companies – last year it was 120 -- from all over the country and abroad who will pitch their tents on sprawling 45,000 sq.ft. and 1620 KVA generator will power the venue.

Two big and two small hangars erected in L-shape will house all the stalls. A multi-cuisine food court will dish out sumptuous palates in a fully air-conditioned hall this time enhancing the comfort level of visitors.

The Metroplus Lifestyle show will also offer a slice of globalised shopping experience as you can pick up Malaysian and Chinese furniture, Pakistani tableware and crockery, Kenyan handicraft, Thai artefacts and jewellery. For the first time, “Wheels of India” related to automobile industry will be featuring in the exhibition.

The General Motors are promoting their new trendy car Spark. In other categories, iRest will display health equipment (both high and low levels).

Ahsan will showcase its wide range of perfumes. Venfield and Bombay Dyeing will be displaying their dress material. So don’t forget to step into the world of some fabulous shopping and loads of fun.

Last year we called our modern event a “stylish invasion”. This year the event promises to be more extravagant and relevant to the evolving needs of discerning customers.

Be with your family to rock at the Tamukkam Grounds with one of the biggest consumer exhibitions anyday from July 26 to 30 between 11 a.m. to 9 p.m.

Catch up with the never-before-deals and plenty of surprises. Get genuine discounts on your dream products and of course, allow yourself to slip into a little bit of indulgence!

Samsung is the lead sponsor for the Metroplus Lifestyle show.

The associate sponsors are General Motors,iRest and Ahsan Perfumes.

Others associated are Paramount Airways as travel partner, Kodai FM as radio partner, Bharat Sanchar Nigam Limited as communication partner.

The Taj Garden Retreat is the official host. Sabols is the official water provider while the entire handling of the event is done by I Care Communications.

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