Delhiites have a wider choice for jewellery shopping as yet another store opens in the Capital
Delhi seems to be thriving on its fetish for luxury. With big brands making a beeline for the Capital, it is not surprising that big names in jewellery too are opening shop here. The latest on the list are the jewellers from Mumbai, Notandas and Sons. Geared up to plunge into the Delhi market, which has a reputation for ostentatious and in-your-face jewellery, the jewellers have come in with special pieces.
Giving a designer touch to the array of neckpieces, chandelier earrings and cocktail rings, is Maheep Kapoor. The store will house a new collection from Maheep, who has already bejewelled many Bollywood celebrities in her short career. Quiz her on her foray into jewellery designing, Maheep says, “I always just loved jewellery, which woman doesn’t?”
“I began by designing for myself and later it snowballed into friends ordering pieces,” she recounts the initial days of designing.
What began as a hobby soon ended in a tie-up with Notandas jewellers. “They gave me the freedom to be creative. Being a designer, I am expected to create unique pieces and not make the run-of-the-mill stuff. It gives me the opportunity to make contemporary as well as classic pieces,” says Maheep.
Splash of stones
Be it her creations or the other pieces on display, it is a splash of precious and semi-precious stones. “My creations will unanimously have diamonds. I love colour too, so there will be other precious stones like rubies and emeralds,” says Maheep, adorning earrings studded with chunky ruby and diamonds and layers of dainty neck pieces.
With the jewellers testing the Delhi market, Maheep says she has chosen more flamboyant pieces for the Delhi customers. “In Mumbai, the emphasis is on the casual look, but for Delhi it is a brighter and flamboyant look,” she says.
Agrees Amit Jagwani, a director of Notandas. “Delhi has a lot of potential,” he says. “We have brought in many one-of-its-kind pieces, including solitaire and diamonds. The speciality here is the big bridal sets,” he adds. The pieces are priced Rs.1,00,000 onwards.P. ANIMA