Designer A.D. Singh launches his bridal wear showroom in New DelhiThe bridal wardrobe has been and will continue to be the centre of attention at marriage ceremonies. Keeping the wide market in mind, designer A.D. Singh has just come up with his signature store at the Couture Mall Crescent, Delhi. Bollywood actress
Preeti Jhangiani cut the ribbons of the store the other day.
Singh already has a store in South Africa a is opening soon in Dubai. “The collection is ‘ultra modern luxury’, if I am supposed to sum it in a few words. The designs are very feminine and sexy despite being Indian,” explains Singh.
Singh’s customers are mostly celebrities and includes names like Paris Hilton, Nelly Furtado and Christina Aguilera. And that’s why he says he meets each person individually, “to know their specific requirements and expectations.”
Singh now wants to reach out to others too with his uncommon designs. The collection starts at Rs.50,000. Depending on embellishments, the rates can run up to Rs.5 lakhs.
Having used beautiful fabrics with Swarovski crystals, the collection is a treat to the eyes. Singh has used browns, whites and blues with excellent effect.
“Brides are no more confined to those reds and pinks, they are open to do more of experimentation instead of following a tradition.” Got it?