The `hot' item numbers have become such an integral part of Bollywood films and are considered such crowd pullers, that this `masala' addition has emerged as a stepping-stone for newcomers to get noticed and make an easy entry into the industry. Here is a wannabe Helen, a girl with no interest in acting but who wants to make it big in Bollywood through her dancing skills. Meet Sheena Rathore, an item girl with experience in a few Bhojpuri movies. She is a regular performer on stage. Impressed by Meghna Naidu in her music videos, she says, "I want to be famous but through my dancing skills. I don't want to get into movies as an actor. The item girl image in Bollywood has to change. Being an item girl is challenging. It not only involves dancing skills but also facial expressions and body movements. The performance should be sensual, sexy and noteworthy." Sheena has also done advertisements for PP Jewellers and other brands. She started her career as a member of a dance group, Jackson Nine, and did some music videos. Prominent among them were those for Punjabi singers like Palkar Siddhu's "Kurti" and remixes such as "Koi Yahan Nache Nache".

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