All charged up

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After the appointment of Keith Johnston as president of European operations, the Bangalore-based REVA is working on an extensive distribution drive across Europe for its electric car. Building on the test market successes of the REVA in Bangalore and the REVA G-Wiz in London — with approximately 1,000 of this now-iconic EV sold in each city — the REVA is also now available in Ireland, Belgium, Spain, Cyprus, Greece and Norway with a master importer/distributor being sought for all remaining European countries.

Service records and in-car computer data show that worldwide, REVA customers have completed more than 50 million km of driving, providing invaluable feedback that has been incorporated into REVA’s product development programme. “We are serious about establishing REVA as a global electric car brand. With certain industry predictions forecasting that electric cars will constitute 20 per cent to 25 per cent of all new car sales by 2020, we hope to build on our early success as a technology innovator and succeed in this exciting new segment,” says Keith Johnston.

REVA’s aim is to launch one new electric car per year from 2009 and working through distributors. It will be developing a range of sales and after sales operating models appropriate to each country. REVA will also work with utility companies and city authorities to introduce charging infrastructure and incentives and for a clear and consistent EV policy that gives priority to emission-free vehicles.

“The demand for EVs is expected to exceed supply and REVA is already well placed to take advantage of this by being able to provide the market with an established current model and future models,” says Johnston.




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