Majority of the TV serials are viewed by housewives, which provides them the sole entertainment. TV serials depicting wide range of action and emotions in other lives adds spice to the day. Sometimes serials are thought provoking. But some viewers get so involved that they can't afford to miss an episode and if they do, they call up neighbours and friends to catch up. The wait for next day's episode leaves the viewers anxious.
B. Muthu karthick,