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Action with a difference

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EVENT Flash mob with boxing and football

Aircel, in collaboration with DDB Mudra Max, recently organised a flash mob at Express Avenue Mall to promote its newly launched Pocket Internet Games card.

The flash mob comprised live gaming activities such as boxing and football. The event started with two men getting into a mock heated argument in Tamil. Immediately, Rocky theme song was played and the two men changed into their boxing attire. A referee joined them while four bouncers cordoned off the area to form a boxing ring.

This activity was followed by the ‘FIFA’ game. A football was thrown into the centre and a one-minute soccer match was played.  

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