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A week of fashion

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Event ‘Kochin International Fashion Week' scheduled for July

Unveiling fashion Mamatha Mohandas launches the event Photo : By special arrangement
Unveiling fashion Mamatha Mohandas launches the event Photo : By special arrangement

C ome July and Kochi will see the first of, hopefully, a series of Fashion Weeks. The Kochin International Fashion Week is scheduled to begin on July 7, according to organisers, Storm Fashion Company.

Casino Hotel will be the official host of the debut season of Kochin International Fashion Week. KIFW will also feature around 16 fashion designers including established names in the Indian fashion industry.

According to the organisers the event is being backed by media and entertainment professionals. Prathap Pothen and actor Siddique are part of the advisory team. The glam quotient will be added by the very fashionable and stylish Mamata Mohandas who has been chosen as the brand ambassador for the event.

As far as designers from Kerala go, Hari Anand will be the host designer. The debut season of Kochin International Fashion Week will see the participation of two designers who have made a mark and they will showcase their collections.

Kochi will get a dekko of Sanjana Jon's work as a designer as she will showcase a special collection for the event. Bahrain-based fashion designer Priya Kataaria Puri will celebrate ‘The Spirit of Kerala' with her collection of garments at the grand finale of the event.

Talking about collections, KIFW will also feature an eclectic mix of show stoppers from different walks of life – actors, sports personalities and other ‘achievers'.

The show will be the first of a kind as it will be restricted to the fashion industry – designers, textile brands, jewellers etc. In order to promote local talent (models) KIFW will conduction an audition for models on May 27 at Casino Hotel. For more details contact: 09539012226.

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