As the wheels of fashion keep turning, the latest in this circle of trends is jhumkas

Vidya Balan wears them and so does Deepika Padukone. Closer home, Kavya Madhavan and Rima Kallingal don them too. Nearly everyone seems to be sporting jhumkas – kundan jhumkas, bali jhumkas, cocktail jhumkas, terracotta jhumkas, quilled jhumkas…

Says costume designer Sameera Saneesh: “Jhumkas have always been a favourite with Malayalis. The trend, however, started picking up recently with leading actresses, especially in Bollywood, wearing them as part of their style statement. Jhumkas are the current flavour of the season as fans ape the style mantras of their favourite celebrities.

Movies such as Chennai Express and Goliyon Ki Raasleela Ram-Leela popularised the jhumka as the lead actress Deepika Padukone sported them. Meera Jasmine also wears a pair in Ladies and Gentlemen , a movie I worked on recently.”

Sameera feels teenaged girls and women seem to be fond of jhumkas because they suit all pockets. Right from Rs. 20 to several lakhs, one can find jhumkas being sold by all from footpath vendors to jewellery designer boutiques.

However, National Award for excellence in terracotta jewellery winner Bindu Mathai who runs ‘Aakaar’, a jewellery design centre in Bangalore, says jhumkas were not in fashion when she first introduced terracotta jhumkas to the market in 1995.

“People gradually started picking them up though once they figured in the affordability factor.

The fact that they come in various patterns: square-shaped, conical-shaped, paisley-shaped... and in a plethora of colours to suit the outfits in the wardrobe, appeals to customers. This form of earrings seems to cut across all age groups. Women in their forties enjoy wearing them as much as the college going girls,”says Bindu.

The umbrella-shaped danglers are a current rage among brides. Megha Mariam Varghuse wore a golden pair for her wedding while bride-to-be Susan Abraham is on a quest for the “perfect jhumka” for her big day.

Biju Nair, Assistant Sales Manager at Bhima Jewellers finds ‘cocktail jhumkas’ fast moving amongst Gen Now. “These are contemporary designs in gold that one can wear for parties. Most of these patterns come studded with stones. Diamond jhumkas are also popular as antique jhumkas,” he says.

In terracotta, too

However, with the price of gold being high, Saraswathi Vasudevan who runs classes in terracotta jewellery says people are flocking to learn how to make their own jhumkas in either terracotta or in paper. “People enjoy designing their own pair as they can customise it to suit their taste,” she says.

Calling this rising fad for jhumkas a "retro trend", costume designer Sakhi Thomas, says jhumkas suit the ethnic and Indo-Western look women seem to prefer these days. “Young women seem to enjoy wearing saris. The Anarkali styled kurtas are also popular as are teaming t-shirts with full skirts. Jhumkas look great when paired with such outfits and look good on most women,” she says.

She predicts that this trend may last another year or two. “But those who have stocked up on those jhumkas need not fret. The trend will return; after all jhumkas are timeless,” she says.

Teenaged girls and older women seem to be fond of jhumkas because they suit all pockets