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A perfect ten

RAM KARTHIK
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Shop The Decathlon store offers a range of sports goods and equipment

GetThe best sport equipment
GetThe best sport equipment

Everyone has a favourite sport to play - children, teenagers, working professionals and even senior citizens. But to every athlete, there are the same important concerns about maximum performance: what grounds, tracks or courts they play on, or what equipment they use. The use of proper equipment can often mean a big leap in performance.

Trying to make a difference in this area is Decathlon, a unique retail outlet that offers a number of products under one roof. Decathlon has something for everyone according to Michel Aballea, CEO, Decathlon Sports India. “The youngest customer here is six months old,” he says.

Aballea stresses that Decathlon is open to all and does not need membership to shop. Decathlon also runs a separate corporate social responsibility wing called the Oxylane Foundation, trying to improve the quality of life among underprivileged communities through sport. Decathlon seems to have struck a chord with its customers, as is evident in their reactions. “I am shopping for the first time here and I am astonished,” says A. Francis, a resident of Krishnarajapuram. Another visitor, Ajith Kumar Nadig from Yelahanka, says: “I have the freedom to choose the products and one can spend a lot of quality time shopping. I have known of Decathlon for the last three years. It’s a happy moment every time I come here, especially to buy archery products.”

In Bangalore, Decathlon has three outlets, at Sarjapur Road, Bannerghatta Road and Krishnarajapuram. In the coming months, the company also plans to launch stores at Hyderabad, Ahmedabad and Chandigarh.

Decathlon's main motto is to `make the pleasure and benefits of sports accessible to all Indians.’ In a country with a weak sporting culture, that is a good idea to nurse.

RAM KARTHIK

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