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A Lamba journey

Sravasti Datta
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Chatline Within 15 years of its establishment, Paresh Lamba’s creations have appealed to men not just in Bangalore, but in other cities too, finds Sravasti Datta

Anewspaper cut-out of B.S. Yeddyurappa looking dapper in a suit is among the first things that catches your eye as soon as you enter Paresh Lamba’s signature store. Paresh informs me that Yeddyurappa’s new look caught the attention of the media overnight. “They called to ask whether this was conscious decision on his part,” Paresh laughs and continues, “He only wanted to wear a suit instead of his usual white safari suits.”

Designer Paresh Lamba’s story is well-known. It is the story of how a young man from Delhi came to Bangalore in the 1980’s, and found that South India was nothing like he had imagined. “I didn’t come with the intention of setting up a design store. The range of coastal cuisine on offer was an eye opener,” he says and with a naughty glint in his eye continues, “I stayed on for other reasons. The women were beautiful and alcohol was cheap.” On a more serious note, he adds that the people were endearing. “They were easygoing with no hang ups, very unlike the people in Delhi.”

Paresh stayed on. And 15 years hence, has established his design label for men, popular not just in Bangalore, but in other cities too. Paresh has designed clothes for celebrities such as Salman Khan and Sudeep, though he ensures that every customer, well-known or not, is satisfied with his creations. “I never think that I have achieved everything. There is still a lot more to learn. Pride leads to complacency.”

Continued on page 4

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