To commemorate the feat by Sachin Tendulkar — his 100th century — Coca Cola has come out with its ‘happiness' cans featuring the master blaster. It is for the first time that a celebrity has been featured on Coca Cola cans.
While nine such cans in different colours were launched in the markets in 2011, displaying his centuries personally hand-picked by Sachin, the 10th Golden Can was put on hold awaiting Sachin's 100th ton in international cricket. The can features a picture of the cricketer along with the statistics of the 10 selected centuries.
According to Atul Singh, President and CEO, Coca-Cola India and South West Asia, “Sachin has spread happiness and joy ever since he held the cricket bat in his hand. It is not just his on field achievements but also his off the field conduct which makes him a role model for millions of people around the world…” Sachin Tendulkar also happens to be the happiness ambassador of Coca Cola.