M. L. NARASIMHAM
Puri Jagannath’s latest ‘Bumper Offer’ is a love story with a difference.
We will rewrite the concept of love stories on Telugu celluloid
Puri Jagannath had floated Vaishno Academy, a banner to make mass entertainers without any pretensions, and had largely succeeded. Now he is coming out with a romantic love story Bumper Offer with younger brother Sai Ram Shankar and Bindu Madhavi in the lead. Jagan wrote the story, screenplay and dialogue besides producing the venture and entrusted the direction to his assistant — Jaya Ravindra.
The debut director was filming a song on the hero and dancers in Old City the other day. Scribe-turned-lyricist Bhaskarabhatla Ravikumar’s verses made it look like a teasing song. Singer Raghu Kunche composed a fast paced tune retaining strains of melody. It is his debut as a music composer.
The focus shifts on Sai Ram Shankar as he listens carefully to choreographer Dinesh before facing the camera. He had undergone a complete makeover from hairstyle to physique to fit into the role of the character. Meanwhile, an assistant make-up man sprinkles different coloured powders on the hero’s casual attire. Cinematographer Sai Sri Ram checks the light. Once the briefing is over, the shoot starts with the one…two… three… fours from the dance director through the hand held mike and the song, Yendhuke Ramanamma… playing on the tape. Sai Ram Shankar gyrates to the tune. It is a daunting task to give lip movement to the lyric and at the same time place fast paced steps to the tune. It needs perseverance and some retakes before getting that perfect take.
Shankar Ganesh Kumar, brother of Puri Jagan stands for the producer supervising the needs on the sets. He is happy the shoot is proceeding as per planning. The hero and the heroine (Bindu Madhavi who debuted in Avakai Biryani) need a hit. Some one from the unit observed that along with them, Puri Jagannath is giving a bumper offer to friend Raghu Kunche by launching him as a music director and brother Ganesh as executive producer. And of course to the audience, a wholesome entertainer, he adds.
That leads us to a brief insight into the nature of the protagonist’s role. How he brings the arrogant and rich man to his knees to complete his love story on a happy note sounds like any other regular romantic tale. But knowing Jagan he will make the difference in the screenplay. It is no pauper and the princess kind of love story one is used to watching on the big screen. The treatment and the story line are entirely new and ‘will rewrite the concept of love stories on Telugu celluloid.’ By the way veteran actor Sayaji Shinde plays the rich man. The other cast is impressive too — Brahmanandam, Ali, M.S. Narayana, Dharmavarapu Subrahmanyam, Kovai Sarala, Jayaprakash Reddy, Supreeth, Raksha and Chandra Mohan. Sai Ram Shankar seem to be determined to turn his fortunes in the industry as he fully gives himself to the role as is evident by the satisfactory nod from the director and the choreographer. Catch up with this ‘trendsetter love story’ in theatres from September 25.